In this episode of the Team Business podcast, co-hosts Mike Fusco and Ray Ramirez interview Tim Fitzpatrick, President of Rialto Marketing. At Rialto Marketing, they help businesses simplify marketing so they can grow with less stress. They do this by creating and implementing a plan to communicate the right message to the right people.
Episode Highlights:
- What surprised Tim when he decided to major in math? (8:51)
- Tim gives us insight into his background. (10:11)
- Tim shares how Rialto Marketing got started. (11:25)
- Tim mentions the primary goal of their company. (12:57)
- Who are Tim’s ideal clients? (14:15)
- Tim shares their team-building process in hiring people. (15:22)
- Tim explains how he’s able to communicate with his employees from different countries. (17:53)
- Tim shares how the pandemic affected their company. (19:48)
- Tim mentions the project management software and communication systems they utilize on a daily basis. (21:29)
- How does Tim help businesses track the results of their marketing plan? (25:15)
Key Quotes:
- “If you really want to look at the data from a marketing standpoint, to determine what’s working and what’s not… you need to be able to understand numbers and interpret what the numbers are telling you.” – Tim Fitzpatrick
- “If you don’t have the fundamentals in place, which lay that foundation, you’re going to waste time and you’re going to waste money.” – Tim Fitzpatrick
- “What creates stress for people in their marketing, and frankly in anything, is planning. When we do not have plans, we do not have our priorities outlined. And, when we don’t have our priorities, we have no clarity. And, when we don’t have clarity, our stress goes through the roof.” – Tim Fitzpatrick
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