TB29 – Innovative Startups and Industry Disruption with Johan Eide

In this episode of the Team Business podcast, co-hosts Mike Fusco and Ray Ramirez interview Johan Eide, Founder and Owner of Region. Sonoma, a company changing how wine is being experienced and shared. Johan joins Team Business to talk about innovation in the wine industry and, like other industries, how he is disrupting the hospitality industry.

Episode Highlights:

  • Johan shares some of his background. (2:28)
  • Johan mentions how My Patent Guys started. (4:16)
  • What were some of the bizarre stories that Johan has heard, being a patent agent? (6:56)
  • Johan explains what makes Region. Sonoma different and successful. (9:50)
  • Johan mentions the type of platform they want to achieve. (14:47)
  • What makes innovative startups disruptive? (17:19)
  • Johan shares his thoughts about the word ‘disruption’, in general. (20:05)
  • Johan explains what today’s consumers are looking for when it comes to hospitality. (22:48)
  • Johan mentions why social authenticity as a brand is so important. (26:46)
  • How does comparing Johan’s business to others in the same industry hurt the innovation and growth of the industry itself? (27:49)


Key Quotes:

  • “Some folks think that their idea is the best idea since sliced bread, and that’s a fine line to walk. Because, it’s not my position to tell them that their idea is or isn’t going to be successful, or isn’t the right thing to do.” – Johan Eide
  • “As long as you give everything 100%, over time, there’s a trend line there in the direction you really want to go.” – Johan Eide
  • “We have so many options in front of us and so many things to draw our attention in different directions. If we have to work at it, at all in a certain direction, that’s a negative checkmark on our box. We want to discover it on our own and feel like we’re a part of it.” – Johan Eide


Resources Mentioned:

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