TB44 – Rachel Robison, MBA, from Siege Technology Solutions

In this episode of the Team Business podcast, host Mike Fusco interviews Rachel Robison, the CEO, and Co-Founder of Siege Technology Solutions and SiegeAOS, an all-in-one operating system for your business! Rachel speaks about the ability to customize Siege to your unique needs and the importance of documented workflows for your business. Learn about all of this and the reasons she chose Zoho as her CRM of choice. Thanks for joining!

Episode Highlights:

  • Rachel explains that Seige Technology Solutions approach this business from an agency perspective. (2:19)
  • Rachel mentions that one of their product features is being able to connect to a third-party API. (4:53)
  • Rachel shares that they create custom build outs across different agencies to cater to their automation process. (6:30)
  • Rachel explains the usual step-by-step process a client undergoes for their services, and how they create the customized buildout. (9:14)
  • Rachel discusses how every company can benefit from automation, by being cost-efficient while pushing its people to their highest level of activity. (13:07)
  • Rachel talks about ways to get people to actually use the system, such as embedding the process within the system. (17:55)
  • Rachel shares that, as a growing company, they are still working on developing their own processes as well. (18:55)
  • Rachel discusses how, for her, being a good leader means knowing how to pick great people and also developing them. (20:29)
  • Rachel shares that she is a big hockey fan and enjoys attending games in her spare time. (21:55)

Key Quotes:

  • “The hard part is, if you don’t start out with those processes, it may not seem like a big deal when you first start with one or two employees. But you get to that point where you have 50 employees, everybody does something differently, then you want to implement processes. Human nature is people typically resist change.” – Rachel Robison
  • “Being a leader is being able to build a good team because one person can’t do everything, and you’re only as good as the people around you.” – Rachel Robison
  • “A lot of times when people are starting out in business, you’re just trying to make it through the day you’re trying to put out fires, you’ve got one or two people that are doing everything themselves.” – Rachel Robison

Resources Mentioned:  

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