In this episode of the Team Business podcast, co-hosts Mike Fusco and Ray Ramirez interview Ruth King of Business Ventures Corporation. Ruth King is a profitability master, giving businesses the processes and tools to get and stay profitable, and build wealth. Ruth joins Team Business and provides lots of excellent tips to small business owners.
Episode Highlights:
- Ruth shares her career background. (1:23)
- Ruth mentions how she got the name, profitability master. (2:36)
- Ruth shares what HVACChannel.tv is all about. (2:59)
- Ruth explains her target markets. (3:45)
- Ruth mentions her book called, The Ugly Truth about Small Business. (4:15)
- Ruth gives us the three types of business she works with. (5:09)
- Did the pandemic affect Ruth’s business model? (7:30)
- Ruth shares what she focuses on in her business. (10:15)
- Ruth mentions why she’s a total believer in direct mail and direct mail marketing. (14:01)
Key Quotes:
- “My goal has always been to help customers or help you know, business owners get and stay profitable… give them the tools and processes to do that, so that they build profitability, then build wealth, and then give back.” – Ruth King
- “My favorite arena to work in is what I call the ‘tool businesses.’ You started a business, you want to grow it, you want to grow profitably, and you want an exit plan.” – Ruth King
- “I am a total believer in direct mail and direct mail marketing simply because social media is great. It’s part of a marketing plan, but so is direct mail because nobody’s doing it these days. And if you do it right, it will get noticed and people will pay attention.” – Ruth King
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