TB13 – Todd Cooper Shares How He Operates His Business by Outsourcing

In this episode of the Team Business podcast, co-hosts Mike Fusco and Ray Ramirez interview Todd Cooper, the owner and founder of Waxelene. Todd discusses how he operates and grows his business with the help of outsourcing.

Episode Highlights:

• Mike and Ray discuss the types of things Todd outsources in his business. (2:49)
• Todd talks about the history of his company, the services he offers, and the type of clients he serves. (4:21)
• What are the challenges Todd faces as he builds his team? (7:54)
• Todd shares how he manages to keep the momentum and progress going within his work structure, as a CEO during Covid. (11:36)
• Todd talks about the big transition of their digital presence about five years ago. (14:58)
• If Todd wasn’t an entrepreneur, what would he be pursuing? (16:00)
• Todd shares where to find Waxelene natural personal care products. (24:41)
• Todd talks about the importance of supporting local businesses. (25:45)

 

Key Quotes:

• “The main thing for team building is having a clear plan and setting it out.” – Todd Cooper
• “The take-home message is that the business model works really well because it’s very plastic…You know, it’s very flexible. You can mold it to whatever it needs to be” – Todd Cooper
• “Instead of bringing everyone in, you can just outsource what you need. They have all the professionals that you need right there. They say, it’s really all about the relationships. You’re still establishing those relationships with them…But, they’re not your employees, you know?” – Todd Cooper

 

Resources Mentioned:

• Todd Cooper LinkedIn
• Waxelene
• Fusco & Orsini Insurance Services
• Mike Fusco LinkedIn 
• Ray Ramirez LinkedIn