In today’s episode of the Team Business podcast, co-hosts Mike Fusco and Ray Ramirez interview Brian Morales, Founder and CEO of Pro-Cal Lighting Inc. Brian shares his knowledge and expertise in the lighting industry and how he built Pro-Cal Lighting.
Episode Highlights:
- Mike introduces Brian Morales. (4:37)
- Brian thinks that hiring people with skills and qualified attributes are a huge part of helping your business grow. (11:14)
- Brian mentions that he started Pro-Cal Lighting over 5 years ago, and he’s been in the lighting industry for 15 years. (12:44)
- Brian mentions that your weaknesses can become your strengths. (17:17)
- Brian shares that they started with energy efficiency because there was a huge push on their national infrastructure and local infrastructure to be more energy efficient. (17:52)
- Brian mentions that one of his biggest ventures is trying to get into the LA Olympics. (20:57)
- Brian shares that their culture is summed up in an acronym called SHINE, and it stands for Safety, Honesty, Ingenuity, Nobility, and Excellence. (22:57)
- Brain shares that as a business owner, there’s great marketing that can happen around participating in the community. (26:37)
- Brian hopes that after the election, the small businesses get noticed and help them survive during the pandemic. (29:44)
- Brian shares that they brought in software that will help their means of communication during the pandemic, and they started having directors meetings every Friday. (32:05)
- Brian mentions that being able to participate, and help other agencies to survive and grow, allowed them to enjoy their work better. (41:57)
- Brian mentions that they’re currently working on creating an agency for content creators. (42:37)
- Brian shares that he’s creating opportunities beyond what Pro-Cal Lighting can do, and there are other aspects of the lighting industry that he’s trying to develop further. (43:08)
Key Quotes:
- “As much as I want to have everybody in great synergy and sync together, it is hard work to keep everybody in line, and to make sure that we have the same vision that I’m promoting, encouraging, and getting everyone to do their best. That takes up 99% of my time as a CEO.” – Brian Morales
- “We all have the right timing when it comes to what we plan to do. So a big thing I tell everybody is if you tried it out and it failed, don’t give up. There’s going to be a time when it’s perfect.” – Brian Morales
- “Honesty, that’s such a common thing. But it’s one of those things that if we’re not constantly reminding ourselves that, that’s a part of our culture, not just a value, but a part of our culture, that we always need to be honest, even when we mess up.”
- “We understood early on that if we were going to do anything and be successful at it, we had to make sure that it wasn’t just a money success. It was beyond that it involved our community and created a positive movement for our nonprofits around us.” – Brian Morales
Resources Mentioned:
