

Article a glance:
Chances are, you are on a mission to build your strongest business yet! In doing so, it’s important to strengthen and protect what matters most: your people and your property. Strengthening your business can be easier than you think, especially as we anticipate a softening of the insurance market. A softening means conditions are more favorable toward the buyer – that’s you! Let me break it down quickly…
According to Zywave’s 2025 Commercial Insurance Market Outlook, the insurance market is softening, meaning there’s potential for stable or reduced premiums, broader coverage, higher available limits of liability, and more.
This softening is a shift from a hard market in recent years marked by “…rising claim frequency and severity, social inflation, evolving cyber risks, and continued losses from catastrophic natural disasters—all contributing to a prolonged hard market.”
As you probably experienced as a business owner in recent years, underwriting standards became more strict, and premiums increased, making it harder and pricier to get appropriate coverage. As the market softens, the outlook benefits policyholders, especially those with low-risk profiles.
Here are some positive things we expect to see (this is true for California, too, as large insurers look to resume serving new policyholders):
Where does your business stand in all of this?
Whether you’ve experienced small or large shifts in your business over the past year, checking in on your coverage is smart. Here are shifts (big and small) that can impact your premiums:
Lots of shifts to consider, right? Make it easier on yourself by working with us! We will ask the right questions to ensure you have appropriate coverage in 2025. Inquire HERE.
While we are optimistic about the insurance market in 2025, we must acknowledge the challenges, too. These include:
I know we just told you the market could be softening, and then we threw in a wrench. Our goal is to overcommunicate and stay a step ahead on your behalf so you know the opportunities and challenges that lie ahead for your business. After all, you want to build your strongest business yet, right?
Make it easier on yourself by working with us! Get started HERE.
Source: Zywave, 2025 Commercial Insurance Market Outlook